So, You Think Branding’s Tacky?

Some people (not you, of course, because we both know you’re smarter than that), think they’re above branding themselves, their product or their company.

Because that branding thing’s just tacky, isn’t it?

I mean, why would you want to actually let people know, in some memorable way, what you offer and why they should care? What you offer is obvious, right?

Ah, no. Not usually. Almost never, really.

It’s useful to remember that people’s minds are fairly occupied, what with their 10-hour-a-day jobs, crazy texts from exes, trying to illegally download the latest Breaking Bad episode without getting tracked by the NSA, and sorting through 50 or so grumpy cat videos on Facebook. People can barely remember to turn off the stove and call mom on her birthday.

If you don’t make it ridiculously fast and easy for possible customers to understand what you offer and how it might add value to their lives, then you will just drift by in the background of whatever else they’re focused on right now. That’s the cold truth.

Besides, branding is only as tacky as you are, because you are the one creating it.

So just be sure to create branding that is honest and non-manipulative, that genuinely shows people what’s special/unique about what you offer and why it’s worth shelling out their hard-earned cash for it.

A great place to start is by filling in the blanks I outline in Four Steps to Story Branding Success.

Once people finally know about—and understand–the awesomeness you offer, they will get to experience the full benefit of that…and isn’t that why you started a business in the first place?

I hope so.

Of course, it’s also fun to be able to afford to pay your own bills and eat at nice restaurants occasionally.

What awesomeness do you offer? Tell everyone in the comments below. And share this post if you know anyone who thinks branding is tacky.

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