Six Steps to Persuasive Content

by | Jun 25, 2013 | Business and Branding

Everyone knows content is King, but content itself doesn’t get you results.

Only persuasive content can do that.

How do you create persuasive content?

 

  1. Get clear on the unique value you offer.
  2. Create key messages and stories that illustrate this value–brand stories.
  3. Structure your content so it quickly communicates this value (tight, clear content with subheadings is key).
  4. Use language that makes an authentic emotional connection with your audience.
  5. Make it quick and easy for your reader to take action (sign up for your newsletter, buy your product, etc.).
  6. Structure your website layout and design so it is congruent with the value you offer–share a unified “brand story” with readers.

 

That’s it, folks. Short and sweet.